All work
23E-commerce / D2C·2026
Fanxone
“Limited drops. Worn loud on the pitch.”
WordPress + WooCommerce
Brief
Premium football and cricket jersey store with multi-axis navigation (shop by club, country, player), drop-culture energy, and a fast checkout tuned for impulse buys during match days and World Cup windows.
The challenge
Like every project in this archive, Fanxone started with a brief, a deadline, and a target audience. The job: translate the brand into a digital experience that performs. Not just looks the part · actually moves visitors to action.
What I built
- Strategy session → sitemap → wireframes mapped to a single conversion goal.
- Full design pass · typography, palette, motion language, and component system.
- Build on WordPress + WooCommercewith mobile-first responsive layout and speed budget below 2 seconds.
- On-page SEO, analytics, and a content-management handoff so the team can update everything themselves.
Result
Shipped on schedule. Live and converting today · see the working site above.