All work
24E-commerce / D2C·2024
Spectra Store
“Premium refurb. Without the catch.”
WordPress + WooCommerce
Brief
Trust-led e-commerce for refurbished electronics. Warranty messaging, condition transparency, and category pages designed to close hesitant buyers.
The challenge
Like every project in this archive, Spectra Store started with a brief, a deadline, and a target audience. The job: translate the brand into a digital experience that performs. Not just looks the part · actually moves visitors to action.
What I built
- Strategy session → sitemap → wireframes mapped to a single conversion goal.
- Full design pass · typography, palette, motion language, and component system.
- Build on WordPress + WooCommercewith mobile-first responsive layout and speed budget below 2 seconds.
- On-page SEO, analytics, and a content-management handoff so the team can update everything themselves.
Result
Shipped on schedule. Live and converting today · see the working site above.