All work
22E-commerce / D2C·2026
Truvya
“Healthy hair starts with healthy roots.”
WordPress + WooCommerce

Brief
D2C site for a Meerut-based handcrafted Ayurvedic hair-oil brand. Story-led product pages, ingredient transparency, sample-claim funnel, and a checkout designed around a single hero SKU — built to convert first-time buyers into believers.
The challenge
Like every project in this archive, Truvya started with a brief, a deadline, and a target audience. The job: translate the brand into a digital experience that performs. Not just looks the part · actually moves visitors to action.
What I built
- Strategy session → sitemap → wireframes mapped to a single conversion goal.
- Full design pass · typography, palette, motion language, and component system.
- Build on WordPress + WooCommercewith mobile-first responsive layout and speed budget below 2 seconds.
- On-page SEO, analytics, and a content-management handoff so the team can update everything themselves.
Result
Shipped on schedule. Live and converting today · see the working site above.