
Brief
Education-counselling site for college selection, admissions and scholarships. Warm, jargon-free design led by student stories and multiple contact paths — built to convert anxious families into booked counselling calls.
The challenge
Like every project in this archive, The College Guider started with a brief, a deadline, and a target audience. The job: translate the brand into a digital experience that performs. Not just looks the part · actually moves visitors to action.
What I built
- Strategy session → sitemap → wireframes mapped to a single conversion goal.
- Full design pass · typography, palette, motion language, and component system.
- Build on WordPresswith mobile-first responsive layout and speed budget below 2 seconds.
- On-page SEO, analytics, and a content-management handoff so the team can update everything themselves.
Result
Shipped on schedule. Live and converting today · see the working site above.