All work
34E-commerce / D2C·2026
Occely
“Fewer things, made better.”
WordPress + WooCommerce (custom theme)
Brief
Editorial WooCommerce store for a premium essentials label — cotton shirts built to be worn for years, not seasons. Chanel-grade restraint ported onto a custom theme that overrides every shop, product and checkout page to stay on-brand.
The challenge
Like every project in this archive, Occely started with a brief, a deadline, and a target audience. The job: translate the brand into a digital experience that performs. Not just looks the part · actually moves visitors to action.
What I built
- Strategy session → sitemap → wireframes mapped to a single conversion goal.
- Full design pass · typography, palette, motion language, and component system.
- Build on WordPress + WooCommerce (custom theme)with mobile-first responsive layout and speed budget below 2 seconds.
- On-page SEO, analytics, and a content-management handoff so the team can update everything themselves.
Result
Shipped on schedule. Live and converting today · see the working site above.