
Brief
A D2C ethnic wear store with rich product photography and a checkout flow tuned for impulse buys. Custom collection pages, ROAS-friendly performance budget.
The challenge
Like every project in this archive, Nakhrali started with a brief, a deadline, and a target audience. The job: translate the brand into a digital experience that performs. Not just looks the part · actually moves visitors to action.
What I built
- Strategy session → sitemap → wireframes mapped to a single conversion goal.
- Full design pass · typography, palette, motion language, and component system.
- Build on Shopaccinowith mobile-first responsive layout and speed budget below 2 seconds.
- On-page SEO, analytics, and a content-management handoff so the team can update everything themselves.
Result
Shipped on schedule. Live and converting today · see the working site above.