Brief
D2C streetwear store — heavyweight tees, denim, hoodies and anime-inspired drops. Graphic-heavy, oversized-fit aesthetic built for a young, trend-led audience and a checkout tuned for impulse drops.
The challenge
Like every project in this archive, Auras Fashion started with a brief, a deadline, and a target audience. The job: translate the brand into a digital experience that performs. Not just looks the part · actually moves visitors to action.
What I built
- Strategy session → sitemap → wireframes mapped to a single conversion goal.
- Full design pass · typography, palette, motion language, and component system.
- Build on Shopifywith mobile-first responsive layout and speed budget below 2 seconds.
- On-page SEO, analytics, and a content-management handoff so the team can update everything themselves.
Result
Shipped on schedule. Live and converting today · see the working site above.